Given below is the Question Bank useful for Course/Subject Business Analytics of MBA First Year of SPPU 2024 pattern. Answers of these questions will be updated shortly. Do visit again. SHORT ANSWER QUESTIONS (2 Marks) MEDIUM ANSWER QUESTIONS (5 Marks) LONG ANSWER QUESTIONS (10 Marks) Answers of these questions will be updated shortly. Do visit […]
January 2026
Digital Marketing Notes
Unit I – Introduction to Digital Marketing Fundamentals of Digital marketing & Its Significance, Traditional marketing Vs Digital Marketing, Evolution of Digital Marketing, Digital Marketing Landscape, Key Drivers of Digital Marketing, The Digital users in India, Digital marketing Strategy- Consumer Decision journey, Digital advertising Market in India, Skills in Digital Marketing, Digital marketing Plan. Unit […]