Unit I – Introduction to Digital Marketing
Fundamentals of Digital marketing & Its Significance, Traditional marketing Vs Digital Marketing, Evolution of Digital Marketing, Digital Marketing Landscape, Key Drivers of Digital Marketing, The Digital users in India, Digital marketing Strategy- Consumer Decision journey, Digital advertising Market in India, Skills in Digital Marketing, Digital marketing Plan.
Unit II – Digital Marketing Terminology
Terminology used in Digital Marketing, PPC and online marketing through social media, Social Media Marketing, Google web-master and analytics overview, Email Marketing, Mobile Marketing, Display adverting, Buying Models, Different type of ad tools, Display advertising terminology, Types of display ads, different ad formats
Unit III – Social Media Marketing
Fundamentals of Social Media Marketing& its significance, Necessity of Social media Marketing Facebook Marketing: Facebook for Business, Facebook Insight, Different types of Ad formats, setting up Facebook Advertising Account, Facebook audience & types, Designing Facebook Advertising campaigns, Facebook Avatar, Apps, Live, Hashtags
Unit IV – Search Engine Optimization (SEO)
Introduction to SEO, How Search engine works, SEO Phases, History Of SEO, How SEO Works, Googlebot (Google Crawler), Types of SEO technique, Keyword Planner tools, Social media Reach- Video Creation & Submission, Maintenance – SEO tactics, Google search Engine.