Given below is the Question Bank useful for Course/Subject Business Analytics of MBA First Year of SPPU 2024 pattern. Answers of these questions will be updated shortly. Do visit again. SHORT ANSWER QUESTIONS (2 Marks) MEDIUM ANSWER QUESTIONS (5 Marks) LONG ANSWER QUESTIONS (10 Marks) Answers of these questions will be updated shortly. Do visit […]
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Digital Marketing Notes
Unit I – Introduction to Digital Marketing Fundamentals of Digital marketing & Its Significance, Traditional marketing Vs Digital Marketing, Evolution of Digital Marketing, Digital Marketing Landscape, Key Drivers of Digital Marketing, The Digital users in India, Digital marketing Strategy- Consumer Decision journey, Digital advertising Market in India, Skills in Digital Marketing, Digital marketing Plan. Unit […]
Data Visualization and Storytelling Notes
Unit 1: Getting Started with Power BI Introduction to Power BI: Desktop, Service, Mobile, Power BI interface and navigation, Data sources and data connectivity, Importing and transforming data using Power Query, Data load options: Import vs DirectQuery, Saving and publishing reports to Power BI Service Unit 2: Data Preparation and Modeling Data cleaning and shaping […]
Big Data Analytics Notes
Unit 1 Introduction to Big Data and Business Intelligence Concept and characteristics of Big Data (Volume, Velocity, Variety, Veracity, Value), Importance and need for Big Data in business decision-making, Introduction to Business Intelligence (BI), Difference and relationship between BI and Big Data Analytics, Overview of the Big Data ecosystem and technologies, Role of Big Data […]
Business Analytics Notes
Business Analytics Notes Unit 1: Business Analytics Basics Definition of analytics, Evolution of analytics, The Growing Role of Business Analytics, Business analytics vs business analysis, Business intelligence vs Data Science, Data Analyst Vs Business Analyst, Types of Analytics – Descriptive, Diagnostic, Predictive, Prescriptive, Concept of insights.Importance of data in business analytics, Differences between data, information […]
Welcome – and thank you for being here.
Welcome – and thank you for being here. This space is under construction – in a good way. Ideas, notes, and lessons are slowly taking shape here. Some from analytics, some from teaching, some from experience. Full fledge site will be available from January 1, 2026. – Deepak Pore